Saucony partnered up with SportsShoes and women's running to host an event for the London 24 Saucony 10K, ahead of the launch of there lastest road running shoe, Hurricane 24. The event included inviting 10 inspirational women down to run the event using the content for promotion.
Saucony Presentation
Using Saucony's creative guidelines and discussions with marketing about how they wanted this event to run, I sent Saucony a 1 page presentation about how we would design the campaign for the event. The campaign included designing T-shirts for the women to wear during the event, and illustrations of women and other avenues to help promote this event.
